Section Topic: Writing for Social Media
With the population of Facebook at over one billion active users, it is becoming increasingly evident that the communication paradigm is shifting toward social computing. With consumers increasingly gravitating toward social media, the business community is compelled to take notice. If the savvy purveyor of goods and services is intent upon finding consumers where they are, marketing must continue to move to the new media channels. Over the past decade, the Internet has become an everyday tool of the trade for advertising. In turn, it is no longer sufficient to have a generic online presence. Conducting business today necessitates the development of a philosophy and creation of a strategy that translates the benefits of the product for the rapidly developing online milieu, while meeting the needs of the various distinct online communities.
Writing for Social Media will provide students with the tools to reach the growing online global marketplace. They will learn to market products, services, and even themselves by developing and managing an aggressive online presence. The course begins with establishing a presence on various types of social media sites and an understanding the respective discourses associated with each platform. Then, student-teams will research a commercial or non-profit venture that would benefit from a social networking approach. Teams will also present their findings in an open forum, taking the audience from the “creation of a buzz” through the development of a comprehensive online strategy. The final project for each team will be a researched marketing plan in support of a service or product.